Getting the people of the city to do so needed some out-of-the-box thinking. With the help of 7EDGE, we were successful in creating a campaign that resonated with the urban audience of the city. It was a pleasure to see technology amplify the outreach of our call for citizen involvement in improving the governance of our city. Winning the award in the Best Viral Campaign category defines how far its reach was,” said Mr. Sridhar Pabbisetty, CEO – Namma Bengaluru Foundation. The campaign also saw key roles played by installation Artist, M S Pushparaj and Video Production House, Kalveer.com. The BBC Knowledge Digital Marketers’ Awards are designed to recognize exceptional work done by the marketing fraternity to take their brands into the digital era. These awards recognize and reward leaders for the pioneering job of online asset creation amongst their peer-set for their brands. The entries are judged by an exceptional jury who not only look at results but also the leadership ability in creating an innovative marketing environment that has the ability to change the game for the branding and marketing industry. The winning campaign videos can be viewed here: Best Digital Marketing Campaign – https://youtu.be/K723_7h7exE Best Viral Marketing Campaign – https://youtu.be/qKvWnkLAVu0 About 7EDGE – The Internet First Company 7EDGE Internet Private Limited is an Internet First company enabling Internet journeys of brands and businesses through its delivery portfolio comprising Internet-based consulting services and strategic solutions that are in line with the best of Internet trends and technologies.
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